Anne-Christine Strugnell
Literary, Marketing, and Technical Writing

Marketing writing for high-tech companies

“Anne-Christine is the kind of writer editors dream about—one whose response to an edit is swift and masterful. It is a pleasure to work with her.”

– Cathleen Medwick, Literary Editor, More Magazine
“Anne-Christine knows how to take a briefing and run with it, delivering top-quality work on time, every time. All I had to do was tell her the latest newsletter topic, and within a few days I’d get compelling, well-researched copy that helped me keep up contacts with customers and prospects, pull them into the website, and add valuable content for other website visitors, too.”

- Shad Khan, Marketing Operations Manager, Serena Software
“I’ve managed customer success programs for major high-tech companies for more than 15 years now, and since 1996 Anne-Christine has been my go-to writing resource, supporting me at every company I’ve worked for. Her skill, professionalism, and reliability have always reflected well on me, contributing both to the success of the companies we’ve worked for and to my own success in meeting my professional goals.”

- Rae Harrison, Reference Marketing Manager, Big Sky Communications
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Selling high-tech products or services usually requires explaining to your audience how your offerings can pave the way to greater business success. Most business-oriented readers tune out the technology and listen for how you can help them grow and thrive.

Your challenge — and my expertise — lies in:
  • translating technical data into the language of business benefits for target markets
  • describing the inner workings of products or procedures in just enough detail to build understanding and confidence in the proposed solution
  • balancing reassurance with urgency to encourage customers to commit to your solution — and build your business’ success.
This is what I do — and have been doing for more than 20 years. Read more about how I work and the clients I have worked for.
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